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Sun-Maid Raisins

Sun-Maid unveils new logo and package design

Sun-Maid unveils new logo and package design

FRESNO, Calif. — Committed to wholesome snacking while reigniting and driving brand relevance, Sun-Maid is ushering in a new look and feel through its packaging to reflect what modern shoppers are looking for—simplicity and transparency. Sun-Maid’s iconography has been one of the most recognizable brand visuals for the last 100+ years. But today’s consumer has changed, and

Sun-Maid revamps its Yogurt Covered Raisins to better appeal to millennials

Sun-Maid revamps its Yogurt Covered Raisins to better appeal to millennials

KINGSBURG, Calif.— Sun-Maid continues to make bold moves with its healthy fruit snacks that align with the shifting eating preferences of millennials. The company announced Monday the reformulation of its Yogurt Covered Raisins, which are now Non-GMO Project verified, include improvements to taste, look and texture, and feature new flavor mashups for a great taste that