Retailer aims to change the way the world eats.

In keeping with its ongoing purpose-driven transformation, Raley’s recently opened its third O-N-E Market location. Keith Knopf, the retailer’s president and chief executive officer, tells this week’s Video Forum about the thinking behind the format, which features a mix of products that are fresh, nutritious, organic, sustainable and free from ingredients on the company’s banned ingredients list. Knopf explains how O-N-E Markets support Raley’s quest to “help people live healthier, happier and more fulfilled lives.”