Wendy future of retail top

Video Forum: Scott Melville, CHPA

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New era gets under way in the O-T-C sector.

The latest installment in our Video Forum features Scott Melville, president and chief executive officer of the Consumer Healthcare Products Association. In addition to the rebranding of CHPA, Melville talks about what recently enacted O-T-C monograph reform means for the category, and the increasingly important part that nonprescription products are playing in health care.


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