SHELTON, Conn. — Edgewell Personal Care announced this week that Schick is launching a new brand positioning that challenges the grooming industry status quo with the debut of “Be You. No One Else Can,” a campaign that celebrates men as they are and encourages them to embrace their individuality. The rebrand includes a new logo, minimalist
SHELTON, Conn. — Edgewell introduces Shave The Day, an addictive head-shaving mobile game where Schick Xtreme turns players in-game points into a real donation to help fund childhood cancer research. Schick Xtreme has pledged to donate to St. Baldrick’s Foundation on behalf of players up to $250,000. Schick Xtreme, a razor brand that has always
ST. LOUIS — Edgewell Personal Care said it has achieved a first in women’s shaving with the launch of the Schick Intuition f.a.b. bidirectional razor. Announced Tuesday, the Schick Intuition f.a.b. sports cartridges with bidirectional blades, enabling women to shave forwards and backwards — hence the “f.a.b.” in the product’s name — without lifting the
SHELTON, Conn. — Edgewell Personal Care has made products for six of its brands available via Amazon Dash Buttons. Edgewell said Thursday that Amazon Prime members can now order Schick Hydro, Schick Hydro Silk, Playtex Sport, Carefree, Stayfree and Litter Genie products by pressing the brands’ Amazon Dash Buttons. The brands were selected based on
SHELTON, Conn. — Schick has relaunched the Hydro 5 men’s razor with an enhanced design to improve the shaving experience via more skin protection and less shave irritation. The Edgewell Personal Care shaving brand said the new Schick Hydro 5 brings an upgraded Hydrating Gel Reservoir that delivers 40% less friction than a traditional lube
