Consumers today expect high-quality experiences, not just deals, and health care is no exception. In fact, consumers are demanding more from the third-largest industry in the United States by GDP. Yet as tech companies find new ways to enter the market, health care incumbents continue to fall behind. In January, Amazon launched RxPass, an inexpensive
When it comes to cutting-edge customer experiences, the health care industry has room for improvement. Some two in three consumers say they have had a bad patient experience with health care providers, hospitals and pharmacies. Plus, half of American consumers want greater tech involvement in their health care, an appetite that is especially strong among
Amid COVID-19, homebound consumers turned to digital health services, apps and wearables to replace the pharmacies, gyms or doctor’s visits they’d normally go to pre-pandemic. As a result, consumer behaviors have been rewritten, causing nearly every industry to reevaluate how they do business. For drug stores, this means adopting a digital storefront, where they can
