PP_1170x120_10-25-21

Activ Nutritional

Viactiv unveils new packaging

Viactiv unveils new packaging

LAWRENCEVILLE, N.J. – For the first time since its introduction in the late 90s, Viactiv is launching a new packaging shape for its iconic tub. The new packaging will be available across its distributing retailers, including Walmart, Target, CVS, Rite Aid, Amazon, and Food stores nationally, beginning this month. “The new tub shape keeps the equity and essence

Viactiv launches chocolate digestive health chews

Viactiv launches chocolate digestive health chews

LAWRENCEVILLE, N.J. — Adare Pharmaceuticals’ consumer products subsidiary (Activ Nutritional, LLC), has launched new Viactiv Digestive Health Soft Chews, expanding the Viactiv supplement brand into the growing digestive health category. New Viactiv Digestive Health are said to be the only 2-in-1 supplement to combine a probiotic-derived, clinically-studied strain that helps feed good bacteria and fight bad bacteria to