Andrea Leigh is vice president of strategy and insights at Ideoclick

How to compete with a marketplace of infinite choices

How to compete with a marketplace of infinite choices

Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private label. The modern definition of a “brand” is varied and complex. In today’s dynamic environment, there are infinite ways for brands to go to market, which translates to an infinite number of brands on Marketplaces, specifically