PP_1170x120_10-25-21

Cheez-It Bowl

2021 Cheez-It Bowl crowns its first-ever mascot with a royal decree

2021 Cheez-It Bowl crowns its first-ever mascot with a royal decree

BATTLE CREEK, Mich. — No matter if you’re cheering for Clemson University or Iowa State University during the 2021 Cheez-It Bowl on December 29, there’s a new mascot entering the playing field named Prince Cheddward. Regal, orange-blooded and wheel-headed, Prince Cheddward is joining a line-up of iconic college football characters as the Cheez-It Bowl’s first-ever mascot and heir to the Cheez-A-Lot throne. From his Cheez-It crowned, cheese-wheel

Cheez-It named as title sponsor of the Cheez-It Bowl

Cheez-It named as title sponsor of the Cheez-It Bowl

BATTLE CREEK, Mich. and SCOTTSDALE, Ariz. — A new era of college football excitement began today as Kellogg’s Cheez-It brand is announced as the title sponsor of the newly-named Cheez-It Bowl in a multi-year partnership. Formerly known as the Cactus Bowl, the postseason contest features a match-up between members of the Big 12 and Pac-12 conferences at