PP_1170x120_10-25-21

Felipe Riera Michelotti

Tic Tac’s new campaign asks people to embrace lighthearted moments

Tic Tac’s new campaign asks people to embrace lighthearted moments

PARSIPPANY, N.J. — Tic Tac’s newest campaign, Open Up, launched this week with the premiere of a humorous television commercial which introduces a new brand persona, Mr. Tic Tac. The globally produced ad, adapted for the U.S. market by Tic Tac’s creative agency Laundry Service, is a 30-second spot which encourages viewers to Open Up with