ECRM_1170x120_1-10-22

Joe Condomina

Sally Beauty selects IBM iX to upgrade commerce experience

Sally Beauty selects IBM iX to upgrade commerce experience

NEW YORK — IBM announced an agreement with Sally Beauty to digitally transform its commerce experience as a part of Sally Beauty’s digital strategy evolution. Sally Beauty’s vision is to design innovative digital and in-store customer experiences that are influenced by a strong understanding of the brand, consumer and retail landscape. Its Digital Transformation program is being