PP_1170x120_10-25-21

Katherine Wilson

New delivery, purchase models tip online O-T-C sales

New delivery, purchase models tip online O-T-C sales

When we at Clavis Insight talk to over-the-counter medicine manufacturers about managing their presence and performance in online stores, there are often still team members who consider the online channel irrelevant for their category. Their perception is that O-T-C products fill an immediate need that can be met by walking or driving a few minutes