Wendy future of retail top

Katrina McDonald

Amy Poehler, Pure Leaf team up for new ad campaign

Amy Poehler, Pure Leaf team up for new ad campaign

PURCHASE, N.Y. — PepsiCo’s Pure Leaf iced tea brand that believes there is no shortcut to making exceptional iced tea, unveils its first-ever purpose-driven campaign: “No Is Beautiful.”  The campaign, starring Amy Poehler,  is derived from and celebrates the way Pure Leaf embraces the word ‘no’ when brewing iced tea. The brand says no to

Brisk Iced Tea goes fast and furious

Brisk Iced Tea goes fast and furious

PURCHASE, N.Y. — This summer, Brisk, the iced tea known for its powerhouse flavors and blockbuster match-ups, is partnering with Universal Pictures for this summer’s release of “Fast & Furious Presents:  Hobbs & Shaw” (in theaters Aug. 2), starring Dwayne Johnson and Jason Statham. Inspired by the film’s bold style, talent and storytelling and by

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