CHICAGO— Mars said on Tuesday that it would acquire Kind North America, the company that makes healthy granola and energy bars. The acquisition of Kind North America will add to Mars’ existing partnership with Kind International that operates across 35 countries. Kind will operate as a separate business within Mars globally, the companies said. The
NEW YORK — In a move consistent with a history of disrupting categories, KIND Healthy Snacks (KIND) today elevates the energy bar category with the release of KIND Energy: a bar that provides sustained energy from whole grains. The product line’s first ingredient, oats, contributes complex carbohydrates – the preferred nutrient for sustained energy. Each bar
NEW YORK — KIND Healthy Snacks (KIND) has launched KIND HEROES, a multi-faceted program to support the mental health crisis those on the frontlines are facing. According to a recent study among Chinese physicians from the Journal of the American Medical Association (JAMA), 72% felt distressed after the COVID-19 outbreak and 50% felt depressed, with such conditions
NEW YORK— KIND Healthy Snacks (KIND) announced its commitment to become the first snack company to exclusively source its almonds from bee-friendly farmland across the globe by 2025. Almonds are the lead ingredient in most of KIND’s over 80 products and the company’s number one ingredient by both volume and spend. By collaborating directly with
DENVER — Ibotta, a leading mobile rewards and payments platform in the United States, announced Tuesday that it is teaming up with leading CPG brands Tic Tac, Kellogg’s Cereal, Huggies Pull-Ups, Flipz, KIND and many others to launch the Here to Help campaign to help consumers stretch their dollars even further during today’s uneven economic
NEW YORK — In a move consistent with its 15-year history of disrupting and elevating categories, KIND Healthy Snacks (KIND) Tuesday entered the Nut Butter Bar category with the release of KIND Nut Butter Filled Snack Bars. “Since day one, KIND has been obsessed with upholding our brand promise – to create innovative, premium foods that are both
