JELLY_1170x120_9-8-20

L’Oréal USA Consumer Products division

Gerschtein details the keys to L’Oréal’s preeminence

Gerschtein details the keys to L’Oréal’s preeminence

The outbreak of COVID-19 at the start of the year and subsequent efforts to control the virus created much uncertainty in the beauty care business, but did little to disturb the preeminence of L’Oréal. Under the direction of president Nathalie Gerschtein, the L’Oréal USA Consumer Products division adapted quickly to changing dynamics in the marketplace,