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Rite Aid to launch Performance Media powered by Quotient

Rite Aid to launch Performance Media powered by Quotient

CAMP HILL, Pa. — Rite Aid has enhanced its targeted digital media capability through a partnership with the leading digital promotions, media, and analytics company, Quotient, to exclusively connect brands and advertisers to Rite Aid digital customers. At a time when marketers are foregoing traditional channels in favor of more targeted and measurable alternatives, Rite

Albertsons data-driven media platform to help brands

Albertsons data-driven media platform to help brands

BOISE, Idaho — Albertsons Cos. has launched Albertsons Performance Media, a digital media tool for providing brands with proprietary shopper data. The food and drug retailer said the solution can help drive sales across the its network of about 2,300 stores in 35 states. Albertsons Performance Media features technology from Quotient Technology Inc., a Silicon

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