PP_1170x120_10-25-21

Ryne Misso

Going omnichannel is transformative for Rx

Going omnichannel is transformative for Rx

Though more quietly than in other categories, omnichannel has taken hold of pharmacy. All the bells and whistles are now available to pharmacy customers, from automatic refill subscription services to refill via text to home delivery. CVS and Walgreens — the two U.S. retailers most associated with pharmacy prescription fulfillment — have injected their pharmacy