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Salmon

Wunderman Commerce study shows Amazon’s shopping search power

Wunderman Commerce study shows Amazon’s shopping search power

LONDON — Amazon’s influence on consumer shopping behaviors continues to accelerate. Data from a new Future Shopper study released today by Salmon, a Wunderman Commerce company, shows Amazon leads as consumers’ preferred starting point for shopping (51%), and also dominates where consumers complete the majority of their online purchases (55%). Over 3,500 consumers who shop