JELLY_1170x120_9-8-20

store-brand sales

Store-brand sales surge in mass retail arena

Store-brand sales surge in mass retail arena

NEW YORK — Store-brand sales growth in the mass retail channel approached 10% last year, according to new Nielsen data reported by the Private Label Manufacturers Association (PLMA). In 2017, private-label dollar sales at mass merchant, warehouse club and dollar stores totaled $54.9 billion, up 9.3% from $50.2 billion for 2016, while unit sales rose