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Nielsen

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

Alliance between Nielsen and Trax brings new shelf insight tools to U.S. brands

NEW YORK — Building on the enduring strength of the Trax-Nielsen alliance, Nielsen  and Trax, the leading provider of computer vision solutions for retail, Tuesday announced three new offerings that will enhance shelf insight visibility and advance the way U.S. manufacturers and retailers use computer vision technology. Nielsen and Trax, alongside sales and marketing service

Nielsen expands drugstore coverage in U.S. with Cardinal Health

Nielsen expands drugstore coverage in U.S. with Cardinal Health

NEW YORK — Nielsen announced Tuesday that Cardinal Health has selected Nielsen as its primary U.S. analytics provider for retail syndicated market and panel data. Nielsen will be the provider of retail market data for Cardinal Health, supporting its strong network of independent retail pharmacy partners. With this announcement, Nielsen will be adding new retail outlets to

Hallmark helps retailers increase profitability of the virtual basket

Hallmark helps retailers increase profitability of the virtual basket

KANSAS CITY – Hallmark is partnering with retailers to drive profitability by bringing the greeting card aisle to the online marketplace. This focus on delivering new and innovative solutions comes at a time when the grocery industry is experiencing growth in online sales. A Food Marketing Institute-Nielsen report states that U.S. online grocery spending could

Time for drug chains to reclaim beauty category

Time for drug chains to reclaim beauty category

NEW YORK — It is a pivotal juncture for the beauty care category in the drug channel. Retailers and brands need to devise a game plan to wrest the business away from prestige power players. Sales in cosmetics, skin care and grooming are firing on all cylinders — but sadly, not in the mass beauty

Store-brand sales surge in mass retail arena

Store-brand sales surge in mass retail arena

NEW YORK — Store-brand sales growth in the mass retail channel approached 10% last year, according to new Nielsen data reported by the Private Label Manufacturers Association (PLMA). In 2017, private-label dollar sales at mass merchant, warehouse club and dollar stores totaled $54.9 billion, up 9.3% from $50.2 billion for 2016, while unit sales rose

Study: Consumers migrating to online grocery shopping

Study: Consumers migrating to online grocery shopping

MIAMI — Within five to seven years, 70% of U.S. consumers will be doing at least some of their grocery shopping online, according to research findings released by the Food Marketing Institute and Nielsen at the FMI’s Midwinter Conference here. The second-year findings of the “Digitally Engaged Food Shopper” study estimates that American consumers will be

Data tracking tool for GMDC members gets upgrade

Data tracking tool for GMDC members gets upgrade

COLORADO SPRINGS, Colo. — A resource tool originally designed to help Global Market Development Center (GMDC) members track and understand marketplace data has been upgraded to provide a more intuitive user experience and deeper levels of analytics. The updated GM Hierarchy was launched on Wednesday by GMDC in partnership with Nielsen and Retail Insights LLC.

Multicultural shoppers: Drug store growth opportunity

Multicultural shoppers: Drug store growth opportunity

It’s no secret that the U.S. retail landscape is experiencing one of the greatest seismic shifts in decades. Each day brings new challenges to navigate, such as consolidation, price wars, channel fragmentation and major shifts in when, where and how consumers shop. Drug stores are not immune to these dynamics, and in many cases they

Nielsen expands analytics pact with Fred’s

Nielsen expands analytics pact with Fred’s

NEW YORK — Nielsen has renewed its data insights and analytics services pact with Fred’s Inc., expanding the companies’ long-term relationship. Under the agreement, Nielsen will become the exclusive account-level data provider for Fred’s Pharmacy, covering metrics for all 601 Fred’s discount general merchandise stores in 15 states across the southeastern United States, as well

Multicultural shoppers set pace in beauty care

Multicultural shoppers set pace in beauty care

CHICAGO — While purchases by multicultural Americans over-index across beauty care categories, major brands are just now starting to look seriously at this growing consumer segment and put forth novel products to meet their needs. That is the assessment of Courtney Jones, vice president of multicultural growth and strategy at Nielsen. Higher-end and niche brands

Drug stores need to make healthy living habitual

Drug stores need to make healthy living habitual

Across the retail space, there’s certainly no shortage of channels to help shoppers meet their health and wellness needs. While Nielsen data shows that spend per trip by drug store consumers is up slightly, the number of trips is declining. As more retailers ramp up their health and wellness offerings, and the lines between the