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“What’s In It For You?”

FDA rolls out new campaign to help consumers read the label

FDA rolls out new campaign to help consumers read the label

SILVER SPRING, Md. —  The U.S. Food and Drug Administration has launched an initiative to help consumers use the new Nutrition Facts label that appears on packaged foods to maintain healthy dietary practices. The campaign with the tagline “What’s In It For You?” aims to reach the general public and also focuses on consumers at