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Beacons connect with shoppers

Beacons connect with shoppers

Rite Aid Corp. made headlines in January when it announced it had installed beacons throughout its network of nearly 4,600 drug stores, wrestling away from Macy’s the designation of largest retail beacon deployment to date. The drug store chain is following in the footsteps of other major retailers such as Target Corp. that have been

Technology enables retailers to keep up with customers

Technology enables retailers to keep up with customers

Drug stores are an integral part of daily life for many consumers, who embrace them as a one-stop shop to pick up essentials, grab a snack and refill a prescription on the go. Even as the drug store channel has consolidated in recent years, these retailers have not been slack in coming up with ways