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Issue 12-11-2017

Walgreens rebranding embraces old, new

Walgreens rebranding embraces old, new

In an era when brand image all too often oversells what it is supposed to represent, Walgreens finds itself in the enviable position of updating its identity to better reflect its very real merits and the combination of continuity and change that characterizes the drug chain. The first public step in the process occurred early

Senate tax reform bill may doom ACA’s individual mandate

Senate tax reform bill may doom ACA’s individual mandate

WASHINGTON — The Senate’s repeal of the Affordable Care Act (ACA) individual mandate as part of its sweeping tax reform bill has likely spelled doom for the provision, which required people who didn’t obtain health insurance to pay a tax penalty. Sen. John Barrasso (R., Wyo.) said the 51-49 vote passing the Senate tax reform

APhA teams with Kroger, Solera to prevent diabetes

APhA teams with Kroger, Solera to prevent diabetes

WASHINGTON — The American Pharmacists Association (APhA) Foundation has partnered with The Kroger Co. and Solera Health for a program to help reduce the incidence of diabetes through community pharmacies. Under the project, called “Project IMPACT: Diabetes Prevention,” the APhA Foundation was selected by the Centers for Disease Control and Prevention (CDC) to build infrastructure

WBA to buy stake in China’s GuoDa drug chain

WBA to buy stake in China’s GuoDa drug chain

DEERFIELD, Ill. — Walgreens Boots Alliance (WBA) plans to pay about $416 million to acquire a 40% stake in Sinopharm Holding GuoDa Drug Store Co. WBA confirmed the deal on Monday. GuoDa is the largest retail pharmacy operator in China, with nearly 3,700 stores. With stores in 70 major cities across the country, GuoDa is

Canada plans changes to drug pricing rules

Canada plans changes to drug pricing rules

OTTAWA — The Canadian government is stepping up efforts to rein in the cost of prescription drugs. At the start of this month, Canada proposed the first major update to the Patented Medicines Regulations in more than 20 years. The regulations, along with the Patent Act, set guidelines for determining if the price of a

Walgreens redefines its brand identity

Walgreens redefines its brand identity

DEERFIELD, Ill. — As part of a brand repositioning, Walgreens is changing its tagline to “Trusted Since 1901” to emphasize its long heritage of serving customers. Walgreens said Friday that the new slogan, which will replace “At the Corner of Happy and Healthy,” will make its debut in a 30-second television commercial that will air