PLMA_1170x120_5-28-21

Amie Testerman

Pure Protein campaign aims to keep health goals on track

Pure Protein campaign aims to keep health goals on track

RONKONKOMA, N.Y. — NBTY Inc.’s Pure Protein nutrition brand has kicked off a marketing campaign that highlights “derailers,” the often unavoidable things that can knock health-conscious, fitness-focused individuals off track. The company said Wednesday that television spots are set to air in July. The campaign, which made its debut online in May, is headlined by