RONKONKOMA, N.Y. — NBTY Inc.’s Pure Protein nutrition brand has kicked off a marketing campaign that highlights “derailers,” the often unavoidable things that can knock health-conscious, fitness-focused individuals off track. The company said Wednesday that television spots are set to air in July. The campaign, which made its debut online in May, is headlined by
HAUPPAUGE, N.Y. — NBTY Inc. has donated 421,315 pounds of nutrition bars to Island Harvest Food Bank. The vitamins and dietary supplements maker said that the donation — which includes its nutritionally rich Balance Bars and Pure Protein Bars — is the largest single donation ever made in the history of the National Association of
RONKONKOMA, N.Y. — Vitamin and nutritional supplement maker NBTY Inc. has entered a joint venture to spur the growth of its Nature’s Bounty and MET-Rx brands in China. NBTY said Friday that it has partnered with Hong Kong-based By-Health Co. Ltd., a leading dietary supplement company in China. NBTY will hold a 40% stake in
RONKONKOMA, N.Y. — Pure Protein has expanded its nutritional snack lineup with the launch of Pure Protein Crunch. The NBTY protein snack, beverage and powder brand said the bite-sized, crunchy crisp snacks are formulated to give physically active, on-the-go consumers a convenient, nutritious snacking option. The product comes in two flavors, double chocolate and peanut
RONKONKOMA, N.Y. — NBTY Inc. has agreed to sell its Vitamin World retail business to private investment firm Centre Lane Partners. The vitamins and dietary supplements maker said Tuesday that the deal, slated to close by mid-February, will enable Vitamin World to operate as a stand-alone retail business. Financial terms of the transaction weren’t disclosed.
RONKONKOMA, N.Y. — Kevin Warren has joined NBTY Inc. as president of NBTY International. NBTY said Thursday that Warren, who comes to the vitamin and dietary supplement maker after a long career at Coca-Cola, will provide strategic leadership in recognizing and optimizing opportunities for further geographic penetration and profitable, sustainable growth in mature and emerging
RONKONKOMA, N.Y. — NBTY Inc. has hired former Coca-Cola executive Sonya Soutus to the newly created position of senior vice president of public affairs and communications. The vitamin and dietary supplement maker said Wednesday that Soutus will oversee the creation and implementation of communications, government relations and stakeholder initiatives as well as be responsible for
RONKONKOMA, N.Y. — NBTY Inc. has donated $500,000 of Nature’s Bounty vitamins and supplements and Balance Bar nutrition bars to aid the relief effort for the devastating earthquake in Nepal. “As a global leader in the wellness industry, we at NBTY recognize our compelling corporate responsibility to do whatever we can to help alleviate some of the suffering being experienced by
RONKONKOMA, N.Y. — NBTY Inc. has appointed four senior executives to its management team, who will be charged with spearheading growth initiatives for the nutritional supplement maker and marketer’s branded businesses. NBTY said Thursday that Andre Branch has joined the company as chief marketing officer. In that role, he will lead consumer and customer marketing
NEW YORK — The New York Attorney General’s Office has sent letters to four manufacturers of dietary supplements requesting information on the ingredients and quality control measures used for their products sold in the state. New York Attorney General Eric Schneiderman sent the letters this week to Pharmavite LLC, Nature’s Way Products Inc., NBTY Inc.