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Beauty in Real Life

CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

CVS Pharmacy unveils first campaign featuring unaltered beauty imagery

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, has rolled out “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for its customers. Beauty in Real