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big data

Data agency: a missing link for consumer power

Data agency: a missing link for consumer power

Ironic as it seems, thanks to questions surrounding ownership and privacy, big data is, in some respects, proving to be the rising tide that sinks all boats. Every day consumers throw a collective potential fortune in personal data out the digital window. Even worse, retailers and consumer packaged goods companies, some of the largest beneficiaries

Big data as a disruptor in chain drug merchandising

Big data as a disruptor in chain drug merchandising

As prescription drug revenue and profitability are threatened by the expanding share of generics and continued reimbursement pressures, many chain drug retailers are counting on improved front-of-store sales and profitability to counterbalance the declines. That goal faces several challenges. Increases in mail-order prescriptions and 90-day refills reduce prescription-driven door turns. The aggressive growth of small-format

How big data will disrupt role of community pharmacy

Can retail pharmacies beat other players to patient ­intimacy? Many pharmacy retailers understand that big data can improve business operations, enabling intimate consumer engagement and thereby driving bigger baskets and more door turns, along with healthier customers and margins. They see impacts almost completely confined to the income statement. Too few grasp the strategic ability