NEW YORK — Birchbox has arrived at Walgreens. The online cosmetics retailer made its debut earlier this month at several Walgreens locations across the U.S. and at the Duane Reade here on Spring Street. The presence of Birchbox inside Walgreens brings prestige beauty brands into its stores allowing its customers to discover and shop for
For the better part of a decade, Walgreens Boosts Alliance has been engaged in continually rethinking what a chain drug store means to the consumer, and how the format needs to evolve to remain relevant in an era when digital technology is changing the rules of the game in retailing and health care. That process
DEERFIELD, Ill. — Walgreens and online beauty retailer Birchbox are teaming up to build Birchbox retail experiences within select Walgreens stores. The multi-channel offering will bring prestige beauty brands into Walgreens stores and allow customers to discover and shop for new brands in an interactive and accessible way, and will include a curated Birchbox shop on Walgreens digital properties. As
