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Britney Spears

MSG and PepsiCo announce historic partnership

MSG and PepsiCo announce historic partnership

NEW YORK and PURCHASE, N.Y. — The Madison Square Garden Company and PepsiCo today held a special press event to announce a new, multifaceted partnership, making the beverage and food company one of MSG’s official signature marketing partners, beginning Sept. 1, 2018. PepsiCo will become the exclusive non-alcoholic beverage and salty snack partner across various MSG properties,

Britney Spears uncensored in new Revlon fragrance ad

Britney Spears uncensored in new Revlon fragrance ad

NEW YORK —  Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announce the launch of Britney Spears Prerogative. A fragrance with no boundaries, Britney Spears Prerogative is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be. Offering

Pepsi Generations summer campaign notes brand’s rich musicial history

Pepsi Generations summer campaign notes brand’s rich musicial history

PURCHASE, N.Y. — Pepsi announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to