NEW YORK and PURCHASE, N.Y. — The Madison Square Garden Company and PepsiCo today held a special press event to announce a new, multifaceted partnership, making the beverage and food company one of MSG’s official signature marketing partners, beginning Sept. 1, 2018. PepsiCo will become the exclusive non-alcoholic beverage and salty snack partner across various MSG properties,
NEW YORK — Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announce the launch of Britney Spears Prerogative. A fragrance with no boundaries, Britney Spears Prerogative is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be. Offering
PURCHASE, N.Y. — Pepsi announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to
