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Revlon

Revlon rolls out its new “I Can. So I Did.” campaign

Revlon rolls out its new “I Can. So I Did.” campaign

NEW YORK — Global beauty leader Revlon launched its new “I Can. So I Did.” campaign today, featuring Revlon Brand Ambassadors Gal Gadot, Ashley Graham, Adwoa Aboah and Eniola Abioro in candid moments. This empowering new campaign brings to life Revlon’s new award-winning collection, PhotoReady Candid, known for its skin-enhancing foundation with antioxidant, anti-blue light and

New beauty aisles at CVS reflect transparency

New beauty aisles at CVS reflect transparency

WOONSOCKET, R.I. — CVS Pharmacy, the retail division of CVS Health, announced significant progress toward the goal of full transparency for all of its beauty imagery by the end of 2020 and its efforts to create new industry standards for post-production alterations of beauty imagery. Just one year after the Company made the commitment to create

Britney Spears uncensored in new Revlon fragrance ad

Britney Spears uncensored in new Revlon fragrance ad

NEW YORK —  Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announce the launch of Britney Spears Prerogative. A fragrance with no boundaries, Britney Spears Prerogative is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be. Offering

Mette Towley named new brand ambassador at Revlon

Mette Towley named new brand ambassador at Revlon

NEW YORK — Revlon has announced that Mette Towley, renowned dancer and performance artist, is joining the Revlon family as a new global brand ambassador. Towley, known for her viral and dynamic solo in N.E.R.D’s “Lemon” video, is the latest amongst the iconic and bold women to represent the brand’s new Live Boldly campaign launched earlier

Revlon names Debra Perelman as CEO

Revlon names Debra Perelman as CEO

NEW YORK — Revlon Inc.’s board appointed chief operating officer and board member Debra Perelman as president and chief executive officer, effective immediately. She becomes the company’s first female CEO. Debra Perelman During her career working for Revlon, the company said Perelman has served in operational and leadership roles, including finance, distribution and sales operations,

Revlon CEO Garcia to step down, Paul Meister to take over operations

Revlon CEO Garcia to step down, Paul Meister to take over operations

NEW YORK– Revlon announced that Fabian Garcia, president and chief executive officer of Revlon, has stepped down from his position to pursue other opportunities. Paul Meister, currently a member of Revlon’s board of directors, will become executive vice chairman of the board, overseeing day-to-day operations of the company on an interim basis. Garcia will stay on

Revlon kicks off ‘Live Boldly’ campaign

Revlon kicks off ‘Live Boldly’ campaign

NEW YORK — Revlon has launched its “Live Boldly” campaign, including four new global ambassadors, who join “Wonder Woman” actress Gal Gadot. In an event Wednesday night in New York City, Revlon introduced models Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmerman as its latest ambassadors. The beauty care giant said they were chosen for the

Gal Gadot becomes latest Revlon brand ambassador

Gal Gadot becomes latest Revlon brand ambassador

NEW YORK — Actress Gal Gadot, known for her movie roles as superheroine Wonder Woman, has been named a Revlon global brand ambassador. Revlon called Gadot “the embodiment of what it means to ‘Live Boldly’,” the theme of the beauty care giant’s latest marketing campaign, which aims to inspire women to “express themselves with passion,

Revlon COO Chris Peterson adds CFO role

Revlon COO Chris Peterson adds CFO role

NEW YORK — Chris Peterson, chief operating officer for operations at Revlon Inc., is taking the chief financial officer reins from Juan Figuereo, who is retiring. Revlon said Peterson will assume direct responsibility for the CFO role, effective immediately. He currently oversees the company’s finance, supply chain and information technology functions. Peterson joined Revlon in

Revlon hires former Ralph Lauren executive as COO

Revlon hires former Ralph Lauren executive as COO

NEW YORK — Continuing to fine-tune its management team and organization, Revlon Inc. has named former Ralph Lauren Corp. executive Christopher Peterson as chief operating officer for operations. Revlon said late Monday that Peterson’s appointment is effective immediately. In the role, he will oversee the beauty care giant’s global supply chain, finance and information technology

Revlon tabs L’Oréal veteran to lead Elizabeth Arden

Revlon tabs L’Oréal veteran to lead Elizabeth Arden

NEW YORK — Former L’Oréal executive Serge Jureidini is joining Revlon Inc. as president of Elizabeth Arden & Fragrances. Revlon said Tuesday that Jureidini will take over from JuE Wong, president of Elizabeth Arden, who is leaving the company effective March 31, and George Cleary, president of global fragrances for Elizabeth Arden, who has joined

Revlon shifting to brand-centric structure

Revlon shifting to brand-centric structure

NEW YORK — Revlon Inc. this week said it’s realigning its organizational structure around its global brands. Plans call for the beauty care and cosmetics giant to adopt a brand-centric structure based on four global teams: Revlon, Elizabeth Arden, Fragrances and Portfolio Brands. Revlon said the new organizational alignment will optimize its efforts in building

Revlon signs Gwen Stefani as brand ambassador

Revlon signs Gwen Stefani as brand ambassador

NEW YORK — Singer Gwen Stefani has teamed up with Revlon as a global brand ambassador. Revlon said Tuesday that Stefani, who’s also a beauty influencer and fashion designer, will appear in global multimedia campaigns for the cosmetics brands, including digital, in-store and social media. Her first beauty visual began appearing this week, and the