PHILADELPHIA — As Rite Aid continues to evolve into a health care company, it has undergone a significant transformation over the past few years, especially in its brand marketing and merchandise assortment. The chain is continuing to adapt to the importance of digital in the customer’s journey. In addition, loyalty programs are driving omnichannel engagement
PHILADELPHIA – Shopping and fulfilling prescriptions at Rite Aid has become more rewarding. Rite Aid announced Monday the launch of Rite Aid Rewards, a new customer loyalty program that makes it easier for more customers to engage and save. Rite Aid Rewards allows members to earn points through everyday purchases, prescription pickups, personalized challenges and
CHICAGO – Rite Aid has selected dunnhumby as its strategic partner to revamp its price, promotion and loyalty programs. Rite Aid and dunnhumby will use customer data models and consumer-led insights to optimize these investments to improve customer value perception digitally and at more than 2,500 stores in 17 states. Rite Aid’s loyalty program will
SOLON, Ohio — Rite Aid will host its inaugural Clean, Green, and Better for You virtual product summit on July 29 to meet with product suppliers across food and beverage, health and beauty care, and general merchandise categories that support whole health and include clean ingredients. “Providing a compelling selection of products that are aligned to
CAMP HILL, Pa. – Rite Aid announced Tuesday the launch of Rite Aid Photo, a new one-stop shop photo website designed to provide customers with a seamless shopping experience for all of their photographic needs. The site will enable customers to create photo books, calendars, stationary, greeting cards, canvases and wall décor and of course
CAMP HILL, PA. — Rite Aid Corp. announced on Thursday that Erik Keptner, a proven leader with more than 20 years’ experience in retail marketing, has been named to the newly created position of senior vice president and chief marketing and merchandising officer, effective June 24, 2019. In this position, Keptner will be responsible for
KEASBEY, N.J. — Wakefern Food Corp. has named supermarket industry veteran Erik Keptner to serve as senior vice president of marketing. Erik Keptner Keptner brings nearly 20 years of experience to his new role at Wakefern, the nation’s largest retailer-owned cooperative. He will be responsible for developing marketing and merchandising strategies for the cooperative, whose member
