CHICAGO — Gen Z is more concerned with its mental and physical health than Millennials or Gen X, self-reporting higher stress responses to both the news and social media. And, this heightened anxiety is influencing how they shop, benefiting traditional brick & mortar retailers. Those are some of the conclusions in A.T. Kearney’s new report,
To address the personal forms of value that tomorrow’s consumers will demand, consumer packaged goods companies need to move from “idle” to “agile.” Chain drug stores are uniquely positioned to help. For the past several years, chain drug stores have staked out territory as close as possible to the consumer. Ubiquitous hyperlocal locations have been
NEW YORK — It’s time to stop assuming all millennials care about is avocado toast and Instagram. Matter of fact, it’s time to stop focusing on millennials period. While marketers often generalize consumer profiles, a recent Deloitte study shows that targeting consumers by attitudes about shopping rather than age/stereotypes might lead to more when it
