PP_1170x120_10-25-21

iHeartMedia

Catalina and iHeartMedia team up

Catalina and iHeartMedia team up

ST. PETERSBURG, Fla. – Catalina has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases. To date, podcast measurement capabilities have helped advertisers understand the

Mondelez, iHeartMedia team on Nabisco campaign

Mondelez, iHeartMedia team on Nabisco campaign

EAST HANOVER, N.J. — Mondelez International has kicked off a multiyear national collaboration with iHeartMedia, the multiplatform media provider. Mondelez said Thursday that for the partnership, led by its Nabisco brand, the companies will work together on initiatives to position key products in the conversations and media space that iHeartMedia provides. As a first step,

Adheris Health