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Mondelez International

Nutter Butter cookie celebrates 50ᵗʰ birthday with special events

Nutter Butter cookie celebrates 50ᵗʰ birthday with special events

EAST HANOVER, N.J. — The Nutter Butter brand is celebrating Wednesday its favorite holiday, National Peanut Butter Cookie Day, and kicking off a summer full of birthday activities that pay tribute to the last 50 years of American cultural moments and trends. Since its launch in 1969, the Nutter Butter cookie has become America’s favorite

Hy-Vee to support The Great American Milk Drive throughout March

Hy-Vee to support The Great American Milk Drive throughout March

WEST DES MOINES, Iowa — Hy-Vee recently announced its commitment to delivering much-needed milk to local food banks in its eight-state region by partnering with The Great American Milk Drive throughout the month of March. This is the third consecutive year of the companywide partnership. During the monthlong campaign, every Hy-Vee store will offer customers

Post Consumer Brands, Mondelez Int. launch Sour Patch Kids flavored cereal

Post Consumer Brands, Mondelez Int. launch Sour Patch Kids flavored cereal

LAKEVILLE, Minn. — Post Consumer Brands and Mondelez International are making this winter a little less sour, with the new sweet Post Sour Patch Kids flavored Cereal. Inspired by the fan-favorite Sour Patch Kids soft & chewy candy, the latest collaboration from Post and Mondelēz International is so delicious, candy and cereal fans alike may think they’re dreaming.

Keurig, Dr Pepper Snapple Group to merge

Keurig, Dr Pepper Snapple Group to merge

PLANO, Texas, and BURLINGTON, Mass. — Keurig Green Mountain Inc. and Dr Pepper Snapple Group plan to merge in a deal that will create a new beverage giant, Keurig Dr Pepper (KDP), in the North American market. Under the agreement announced Monday, Dr Pepper Snapple shareholders will receive $103.75 per share in a special cash dividend

Mondelez hires Coke exec as North America chief

Mondelez hires Coke exec as North America chief

DEERFIELD, Ill. — Beverage industry veteran Glen Walter is joining Mondelez International as executive vice president and president of North America. The snack and confections giant said Walter, slated to start at the company next month, will lead its $7 billion U.S. and Canadian business, which includes such well-known as Oreo and belVita biscuits, Triscuit

Halls Kids Pops mark firsts in pediatric category

Halls Kids Pops mark firsts in pediatric category

EAST HANOVER, N.J. — Halls has brought cough and sore throat relief to the pop format for children with the rollout of Halls Kids Pops. The Mondelez International brand said Halls Kids Pops, for children ages 5 and older, combine cough and sore throat lozenges with a dietary supplement in a tasty pop. Varieties include

J.C. Penney CMO Mary Beth West to join Hershey

J.C. Penney CMO Mary Beth West to join Hershey

HERSHEY, Pa. — Hershey Co. has named J.C. Penney Co. marketing chief Mary Beth West as senior vice president and chief growth officer. Hershey said West is slated join the company on May 1. Reporting to chief executive officer Michele Buck, West will oversee Hershey’s growth strategy, including insights and analytics, strategy, marketing excellence functions,

Ritz Crisp & Thins brings another take on the chip

Ritz Crisp & Thins brings another take on the chip

EAST HANOVER, N.J. — Mondelez International’s Ritz snack brand has debuted a new twist on the chip with Ritz Crisp & Thins. Launched at stores this week, Ritz Crisp & Thins combines potatoes and wheat, which are rolled thin and oven baked for extra airiness and crunch. Mondelez said the crispy snack contains 50% less fat

Mondelez, iHeartMedia team on Nabisco campaign

Mondelez, iHeartMedia team on Nabisco campaign

EAST HANOVER, N.J. — Mondelez International has kicked off a multiyear national collaboration with iHeartMedia, the multiplatform media provider. Mondelez said Thursday that for the partnership, led by its Nabisco brand, the companies will work together on initiatives to position key products in the conversations and media space that iHeartMedia provides. As a first step,

Mondelez ceases pursuit of Hershey

Mondelez ceases pursuit of Hershey

DEERFIELD, Ill. — Mondelez International Inc. said it has ended talks with The Hershey Co. regarding a possible combination of the two companies. In June, Mondelez had made a proposal to acquire Hershey in a cash-and-stock deal valued at about $23 billion, a combination that would have created the world’s largest candy maker. Hershey’s board,

Mondelez makes strides in social media, ‘well-being’ snacks

Mondelez makes strides in social media, ‘well-being’ snacks

DEERFIELD, Ill. — Mondelez International has renewed its global partnership with Facebook and moved forward in efforts to make its snacks more healthful. Mondelez said this week that it’s working with Facebook to innovate around consumer insights and the Messenger platform to create more meaningful mobile-first experiences between people and brands. “People are living their

Mondelez embraces ‘fearless’ media strategy

Mondelez embraces ‘fearless’ media strategy

DEERFIELD, Ill. — Global snack maker Mondelēz International is looking to get more out of its media efforts. Mondelēz this week unveiled what it calls a “fearless marketing” model designed to boost the company’s return on investment for its worldwide media spending. To that end, it aims to form new media partnerships to acquire, develop

Mondelez teams up with Alibaba Group

Mondelez teams up with Alibaba Group

DEERFIELD, Ill. — Mondelēz International has formed an e-commerce partnership with China-based Alibaba Group, the world’s largest online and mobile commerce company, to extend its reach into the Chinese market. Mondelēz said the partnership will enable Chinese consumers to buy a wider range of Mondelēz products — including Oreo, Chips Ahoy!, belVita, Toblerone, Cadbury and Trident