CURA_1170x120_8-22-19

multicultural consumers

Multicultural shoppers: Drug store growth opportunity

Multicultural shoppers: Drug store growth opportunity

It’s no secret that the U.S. retail landscape is experiencing one of the greatest seismic shifts in decades. Each day brings new challenges to navigate, such as consolidation, price wars, channel fragmentation and major shifts in when, where and how consumers shop. Drug stores are not immune to these dynamics, and in many cases they

Multicultural shoppers set pace in beauty care

Multicultural shoppers set pace in beauty care

CHICAGO — While purchases by multicultural Americans over-index across beauty care categories, major brands are just now starting to look seriously at this growing consumer segment and put forth novel products to meet their needs. That is the assessment of Courtney Jones, vice president of multicultural growth and strategy at Nielsen. Higher-end and niche brands