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transaction zone

Wrigley panel to explore ‘transaction zones’

Wrigley panel to explore ‘transaction zones’

CHICAGO — Next week, Wrigley aims to take a closer look at how in-store placement sways consumer purchasing behavior. The Mars Inc. subsidiary plans to hold a panel discussion titled “Meeting Shopper Needs in the Transaction Zone” on Wednesday, May 25, at the National Confectioners Association Sweets & Snacks Expo in Chicago. The candy maker

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