beauty shopping experience Archives - CDR

Walgreens reaches out to beauty enthusiasts

October 24, 2016 by John Schultz and Chain Drug Review Balance Rewards, Beauty Enthusiast, beauty shopping experience, free beauty club, Lauren Brindley, Linda Filler, Walgreens 2016, Issue 10-24-2016, Issues, News

DEERFIELD, Ill. — Walgreens has launched Beauty Enthusiast, a free beauty club within its Balance Rewards loyalty program that provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits. Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics,

Brindley: Walgreens is reinventing beauty

September 26, 2016 by Chain Drug Review beauty care, Beauty Differentiation, beauty shopping experience, cosmetics, Lauren Brindley, No7, Soap & Glory, Walgreens 2016, Business, Featured Articles, Issue 09-26-2016, Issues, Leading Headlines, News, Retail News

VERNON HILLS, Ill. — Walgreens’ vision to recreate the beauty shopping experience is becoming a reality at many of its stores. Aiming to be the destination of choice for today’s beauty care consumers, the drug chain will bring its “Beauty Differentiation” concept to about 1,800 stores by end of calendar 2016. The plan is three-pronged: