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beauty shopping experience

Walgreens reaches out to beauty enthusiasts

DEERFIELD, Ill. — Walgreens has launched Beauty Enthusiast, a free beauty club within its Balance Rewards loyalty program that provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits. Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics,

Brindley: Walgreens is reinventing beauty

Brindley: Walgreens is reinventing beauty

VERNON HILLS, Ill. — Walgreens’ vision to recreate the beauty shopping experience is becoming a reality at many of its stores. Aiming to be the destination of choice for today’s beauty care consumers, the drug chain will bring its “Beauty Differentiation” concept to about 1,800 stores by end of calendar 2016. The plan is three-pronged: