NEW YORK — Soap & Glory has executed a deal to become the first-ever exclusive beauty sponsor for all 2018 Tough Mudder North America Challenge events. The sponsorship kicks off this July, with activations at 21 Tough Mudder event days across the United States that will continue through November. The leading beauty brand will take over the Rinse Stations
DEERFIELD, Ill. — The elevation of beauty at Walgreens continues to take the category to new heights. The retailer has just completed the second phase of the Walgreens Beauty Differentiation concept rollout, diversifying its department mix with new brands and tonics. The new experience offers an updated and stress-free beauty shopping experience with testers and
DEERFIELD, Ill. — Walgreens Boots Alliance Inc. (WBA) is reaping success with its beauty differentiation program and is now planning to expand the initiative to more than 1,000 additional Walgreens stores by the end of 2017 while introducing more exclusive brands into the assortment. The first phase of the Walgreens beauty differentiation program’s rollout called
Customers are hungry for beauty care and, with the rollout of its Beauty Differentiation store concept, Walgreens is positioning itself as the place to get it, according to Lauren Brindley, group VP and GMM for beauty and personal care. “We’re trying to bring in different brands for different customers to ensure that, as we build our
VERNON HILLS, Ill. — Walgreens’ vision to recreate the beauty shopping experience is becoming a reality at many of its stores. Aiming to be the destination of choice for today’s beauty care consumers, the drug chain will bring its “Beauty Differentiation” concept to about 1,800 stores by end of calendar 2016. The plan is three-pronged:
NEW YORK — Beauty care veteran Meri Baregamian, a former executive at Walgreens Boots Alliance, has joined spa and beauty products company Bliss as chief executive officer. Bliss said Baregamian took the reins as CEO effective July 7. Previously, she served as vice president of sales for Boots Retail USA in the global brands division
