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Alibaba Group

Platforms poised to elevate consumer engagement

Platforms poised to elevate consumer engagement

The legacy business model in consumer and retail is the pipe through which value is generated upstream and delivered to consumers downstream. As everyone is aware, a powerful alternative has emerged. Today “platform” enterprises such as Alibaba, Amazon, Tencent and Uber are dominant business titans. Platforms exist not merely to deliver goods and services, but

Mondelez teams up with Alibaba Group

Mondelez teams up with Alibaba Group

DEERFIELD, Ill. — Mondelēz International has formed an e-commerce partnership with China-based Alibaba Group, the world’s largest online and mobile commerce company, to extend its reach into the Chinese market. Mondelēz said the partnership will enable Chinese consumers to buy a wider range of Mondelēz products — including Oreo, Chips Ahoy!, belVita, Toblerone, Cadbury and Trident