CURA_1170x120_8-22-19

beauty marketing

CVS moves to bring authenticity to beauty imagery

CVS moves to bring authenticity to beauty imagery

WOONSOCKET, R.I. — Beginning in April, the beauty imagery that CVS Pharmacy produces for use in its stores and in its marketing materials will not be “materially altered” digitally. The drug chain is also asking its supplier partners to participate in the initiative, which is meant promote transparency in beauty marketing. “What we’re trying to