PLANO, Texas — Cheetos reclaimed its Super Bowl icon status last year and is back this year with the launch of a campaign and Super Bowl commercial featuring serious star power alongside a seriously delicious snack: newly released Cheetos Crunch Pop Mix. The in-game TVC will feature the dangerously cheesy snack mix: a blend of
PLANO, Texas — Cheetos lovers are some of the most passionate snackers in the game, matched only by the fan base of another deliciously cheesy bite: mac and cheese. Combining the two together may sound merely like a delicious dream, but Cheetos is making it a reality. Today, the brand’s spokescat, Chester Cheetah is rolling
PLANO, Texas — Cheetos is popping back into the Super Bowl ad scene for the first time in over a decade to debut its biggest innovation in a decade — Cheetos Popcorn — on the world’s largest advertising stage. The :30 TVC spotlights the orange and red dust that all Cheetos fans proudly wear on
PLANO, Texas — Snackers everywhere love the delicious cheesy dust that lingers on their fingertips after enjoying a bag of Cheetos. Now, “Cheetle”, as the orange and red dust symbolic of true Cheetos fandom is officially known, is taking over a new snack for Cheetos fans to enjoy in the new year: popcorn. Cheetos Popcorn
PLANO, Texas — One of the hottest weeks in fashion is about to get a whole lot hotter — even Flamin’ Hot — thanks to Cheetos, which is putting its orange-dusted fingerprints all over the fashion and beauty world. Next week, Cheetos will unveil the Cheetos Flamin’ Haute look in New York at the brand’s
PLANO, Texas — Just as Americans are finalizing game day plans for Super Bowl Sunday, Frito-Lay North America today announced its inaugural U.S. Snack Index – a poll asking consumers what they plan to snack on during this year’s big game. According to retail sales data, Super Bowl Sunday is one of the single-largest retail sales
PLANO, Texas — Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, will once again celebrate the interesting shapes fans see in their Cheetos snacks, but with a twist: By giving them the chance to win what they see in their favorite snack. Now through September 2, Cheetos fans can submit a photo of their
