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Frito-Lay

NBA All-Star Anthony Davis signs first-ever ‘Chip Deal’ with Ruffles

NBA All-Star Anthony Davis signs first-ever ‘Chip Deal’ with Ruffles

PLANO, Texas — Ruffles, the Official Chip of the NBA that put its mark on the game of basketball  when it introduced the Ruffles RIDGE 4-point line in 2017, is doing so again with the signing of six-time NBA All-Star Anthony Davis to a first-of-its-kind “Chip Deal” that puts Davis in the driver’s seat as

PepsiCo to acquire fruit and veggie snack maker Bare Foods

PepsiCo to acquire fruit and veggie snack maker Bare Foods

PURCHASE, N.Y. — PepsiCo, Inc. has entered into a definitive agreement to acquire Bare Foods Co. (doing business as Bare Snacks), a U.S.-based maker of baked fruit and vegetable snacks. The transaction will expand the company’s snacking portfolio and further deliver on its Performance with Purpose vision to offer consumers more positive nutrition options. “For nearly a dozen

IRI 2018 Summit wrap up: Staying one step ahead

IRI 2018 Summit wrap up: Staying one step ahead

LAS VEGAS — The IRI 2018 Growth Summit wrapped up this week at the Wynn Las Vegas. The three-day conference (April 16-18) brought together leaders from the world’s top CPG manufacturers, retailers and media agencies, as well as IRI’s extensive partner ecosystem.  The theme of this year’s meeting was 1 Step Ahead and providing attendees