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Kurt Laufer

Wrigley, Mars Chocolate identify store ‘transaction zones’

Wrigley, Mars Chocolate identify store ‘transaction zones’

CHICAGO — Leading candy brands Wrigley and Mars Chocolate have provided some merchandising insights that give retailers guidance on in-store placement that better reflects the habits of today’s on-the-go shoppers. The Mars Inc. brands said Friday that they are taking a fresh look at all the places shoppers check out, whether it be the front