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Leslie Vesper

Doritos debuts Super Bowl collaboration between Chance the Rapper and the Backstreet Boys

Doritos debuts Super Bowl collaboration between Chance the Rapper and the Backstreet Boys

PLANO, Texas — Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, today unveiled its campaign and advertisement for Super Bowl LIII on February 3. Titled “Now It’s Hot,” the creative (watch here) showcases a never-before-heard remix by Chance the Rapper of the Backstreet Boys’ massive hit “I Want It That Way,” the first time the

Doritos, Twitch team up to host the boldest gaming event ever

Doritos, Twitch team up to host the boldest gaming event ever

PLANO, Texas — Doritos announced a partnership with Twitch, the world’s leading social video service and community for gamers, to host Doritos Bowl at TwitchCon 2018 in San Jose, Calif. on Saturday, October 27. Doritos Bowl will feature the most famous gamers on the planet competing in Call of Duty: Black Ops 4’s all-new mode, Blackout,

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