My Optimum. My Rewards. Archives - CDR

Shoppers Drug Mart hones its loyalty program

June 15, 2015 by Chain Drug Review Canadian drug chain, Loblaw, loyalty program, My Optimum. My Rewards., Shelagh Stoneham, Shoppers Drug Mart, Shoppers Optimum 2015, Issue 06-15-2015, News

TORONTO — Shoppers Drug Mart (SDM) is getting more personal with its loyalty program. The Canadian drug chain, part of Loblaw Cos., has enhanced its Shoppers Optimum loyalty program with a new platform designed to bring a personalized digital experience. The new offering is called “My Optimum. My Rewards.” It includes an enhanced SDM app

Shoppers Drug Mart enhances Optimum

May 28, 2015 by Chain Drug Review Loblaw, loyalty program, My Optimum. My Rewards., Shelagh Stoneham, Shoppers Drug Mart, Shoppers Optimum Featured Articles, Leading Headlines, Retail News, Videos

TORONTO — Shoppers Drug Mart has enhanced its Shoppers Optimum loyalty program with a new platform designed to bring a personalized digital experience. Called “My Optimum. My Rewards.”, the new offering includes an enhanced Shoppers Drug Mart app and a digital Optimum card, which the Canadian drug chain said will make it easier for customers