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repeat purchasing

Fate of new CPG items rests on fraction of shoppers

Fate of new CPG items rests on fraction of shoppers

Apparently, it’s a tiny fraction of shoppers who determine if a new consumer packaged goods (CPG) product will succeed or fail. Research by sales, marketing and digital media specialist Catalina indicates that consumer concentrations of less than 1% account for the vast majority of volume for most new CPG products. What’s more, the study uncovered