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shopping trends

IRI purchasing study shows Hispanic market on the rise

IRI purchasing study shows Hispanic market on the rise

CHICAGO — The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics