IRI

IRI report: Pandemic hurts momentum of store brands

IRI report: Pandemic hurts momentum of store brands

CHICAGO — Mass market sales of store-brand merchandise increased during the pandemic, but the market share gains that characterized the preceding years have softened, according to a new report from IRI. “The shift to at-home consumption, trading up to premium offerings, stimulus dollars and on-shelf availability are all factors steering shoppers away from store brands,”

PLMA partners with IRI to provide members with exclusive store brand market data

PLMA partners with IRI to provide members with exclusive store brand market data

NEW YORK — The Private Label Manufacturers Association, the trade association representing the $200 billion U.S. store brand industry, announced Thursday that in collaboration with IRI, PLMA members now have access to near real-time customized market data. Utilizing IRI’s dynamic, user-friendly Unify data visualization platform, PLMA members and retailers can access store brand category, aisle

IRI announces the launch of IRI Marketplace  

IRI announces the launch of IRI Marketplace   

CHICAGO  – IRI has launched of IRI Marketplace, an open and continuously expanding network that brings together IRI’s trusted technology, data and analytical partners on a single platform. Available through IRI Liquid Data, IRI Marketplace allows clients to select and collaborate with these partners by seamlessly integrating their data, science, algorithms and solutions to augment

IRI research reveals rebound in consumer sentiment

IRI research reveals rebound in consumer sentiment

CHICAGO – Consumer sentiment is on the rise after the unprecedented circumstances of 2020 took a toll on the financial health of many Americans. Amidst economic growth and declining unemployment rates, IRI Consumer Connect survey Q2 2021 results show that consumers reported a better financial state compared to Q1, and many are optimistic their finances will continue

IRI’s New Product Pacesetters Report looks at top introductions during 2020

IRI’s New Product Pacesetters Report looks at top introductions during 2020

CHICAGO – IRI announced on Tuesday the release of its 2020 New Product Pacesetters, the 26th annual report revealing the top new product launches across food and beverage and nonfood sectors.  Despite significant hurdles created by the COVID-19 pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers’

IRI supports KISS Products in capitalizing on consumer trends to drive industry-leading growth

IRI supports KISS Products in capitalizing on consumer trends to drive industry-leading growth

CHICAGO  – IRI and KISS Products are continuing their long-standing partnership focused on adapting to and capitalizing on rapidly evolving consumer beauty trends using the IRI Market Advantage and IRI Consumer and Shopper Insights Advantage on the Unify visualization platform. The beauty industry experienced significant demand disruption as consumers shifted their behaviors in response to

IRI unveils Opportunity Alerts and Opportunity Predictors

IRI unveils Opportunity Alerts and Opportunity Predictors

CHICAGO – IRI announced Thursday the roll out of a revolutionary automated insights and decision-making suite of products, comprised of Opportunity Alerts and Opportunity Predictors. These new capabilities enable CPG, retail and media companies to instantly identify execution gaps and growth opportunities that positively impact top- as well as bottom-line performance. The alerts and predictors

IRI launches cloud-native IRI Intelligence Suite

IRI launches cloud-native IRI Intelligence Suite

CHICAGO  — IRI announced the launch of the IRI Intelligence Suite, a cloud-native solution powered by IRI Liquid Data, which enables CPG manufacturers, retailers and media partners to combine their proprietary data and data science capabilities with IRI’s expansive assets and build their own applications in an easy-to-use, safe cloud environment. By consolidating insights from previously disparate

IRI enhances omnichannel capabilities

IRI enhances omnichannel capabilities

CHICAGO — IRI said it is leveraging a 1.5-million-member receipt panel, recently obtained through IRI’s acquisition of CoinOut, to build the most complete and accurate omnichannel offerings in market: IRI OmniMarket and IRI OmniConsumer. Integrating receipt panel data from CoinOut — which provides coverage of all critical channels in the omnichannel universe, including beauty, pet,

IRI rolls out new omnichannel measurement capabilities

IRI rolls out new omnichannel measurement capabilities

CHICAGO – IRI announced on Thursday a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket and IRI OmniConsumer. “These two new solutions represent the first omnichannel measurement, at scale, for our industry,” said Andrew Appel, president and CEO of

Former Google executive Kirk Perry to lead IRI

Former Google executive Kirk Perry to lead IRI

CHICAGO — IRI announced Tuesday the appointment of Kirk Perry, Google’s president of Global Client & Agency Solutions, as president and CEO and a member of its board of directors, effective May 17, 2021. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Appel will remain an Advisor

IRI acquires Intelligent Shopper Solutions

IRI acquires Intelligent Shopper Solutions

CHICAGO — IRI announced that it has acquired Intelligent Shopper Solutions (ISS), a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corp. As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B technology organization headquartered in Waterloo, Canada, which is a world leader in

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