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IRI

IRI appoints Baljit Dail as president of IRI Global

IRI appoints Baljit Dail as president of IRI Global

CHICAGO  — IRI Wednesday announced the appointment of Baljit “Bal” Dail as president of IRI Global, effective April 1. In this role, Dail will lead and support IRI’s go to market commercial efforts in the U.S. and internationally. He will also join the IRI board of directors. “We are thrilled to welcome Bal to IRI,” said

IRI says consumer confidence making huge impact on e-commerce growth

IRI says consumer confidence making huge impact on e-commerce growth

CHICAGO  — While 2019 got off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health and were spending accordingly. The latest IRI Consumer Connect survey results find that nearly 55% of consumers report their households

Tracking inventory in ever-changing industries

Tracking inventory in ever-changing industries

CHICAGO — In recent years, a transforming economy and disruptive technology have converged to change the landscape of the consumer packaged goods industry. Today’s shoppers are far more sophisticated and demanding than ever, expecting a best in-store experience that includes having the shelves stocked properly so that the shoppers find the products they are looking

Consumers taking charge of their own health says IRI study

Consumers taking charge of their own health says IRI study

CHICAGO — Eating organic food, using natural home remedies, taking vitamins and disinfecting homes are just a few ways in which consumers are taking control of their own health and getting a handle on rising health care costs, according to an IRI report. With 88% of Americans actively practicing self-care and 34% increasing their self-care

IRI intros new Audience Builder solution

IRI intros new Audience Builder solution

CHICAGO — IRI has launched IRI Audience Builder, a new offering in their audience portfolio. IRI Audience Builder, in addition to the concierge-based audience development service, IRI Audience Desk, expands IRI’s audience development capabilities by providing clients with self-service access to the industry’s largest repository of de-identified multichannel retailer data. This powerful, web-based solution helps marketers,

Google selects IRI to join measurement partners program

Google selects IRI to join measurement partners program

CHICAGO — Google has selected IRI as a partner for marketing mix analyses as part of the new Google Measurement Partners program. Google designed the program to provide top quality and choice to its advertisers across seven specialization areas. IRI’s selection is the latest advance in its ongoing relationship with Google to provide high-quality data

New FMI and IRI report reveals private brands making a comeback

New FMI and IRI report reveals private brands making a comeback

CHICAGO and ARLINGTON, Va. — Private brand performance within the grocery channel dramatically increased in the past year, posting annual sales of $138 billion across multi-outlet plus convenience store retail channels in the United States in 2017, according to new insights from Food Marketing Institute (FMI) and IRI. Still, supermarkets face major competitive challenges and

IRI purchasing study shows Hispanic market on the rise

IRI purchasing study shows Hispanic market on the rise

CHICAGO — The Hispanic community continues to be the fastest-growing ethnic group in the nation and spends more than $94.7 billion on consumer packaged goods products annually. Because Hispanics are one of the most sought-after ethnic groups in the retail grocery market, IRI is diving deeper into last year’s most successful CPG launches to better understand Hispanics

How to win back the convenience consumer

How to win back the convenience consumer

Drug stores have sustained a dip in trips in recent years, down nearly 15% from 2015 to 2017, according to IRI. This loss of trips is challenging for the drug class of trade, as stores lose the foot traffic they need to accelerate growth. Our data and analytics indicate that trips in drug are down

Garnier, Biofreeze top IRI 2017 H&BA Pacesetters

Garnier, Biofreeze top IRI 2017 H&BA Pacesetters

CHICAGO —Garnier Whole Blends, Biofreeze, and Herbal Essences Bio:Renew led last year’s most succesful nonfoods launches, IRI reported today. The three H&BA brands had first-year sales of $122 million, $78 million and $75 million, respectively. IRI’s 2017 New Product Pacesetters report also listed the top-selling foods and beverages, and convenience store products. Halo Top ($324.3 million), Good THiNS ($87.0 million), and Dunkin’

Surge in flu lifts sales of OTCs and related products

Surge in flu lifts sales of OTCs and related products

NEW YORK — The escalating number of flu cases nationwide has hoisted sales of over-the-counter medicines and other products that help treat and manage flu symptoms, according to market research firm IRI. In a new report titled “Flu Fury: IRI Pinpoints How Flu Is Impacting U.S. Markets,” IRI spotlights areas hit hard by the spread