PORT WASHINGTON, N.Y. — The NPD Group, which recently merged with Information Resources, Inc. (IRI), to create a leading global technology, analytics and data provider, today announced the latest findings from its Future of Technology forecast. NPD expects 2022 and 2023 will see 6% and 3% year over year revenue declines, respectively, but remain above
CHICAGO — IRI announced that it has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households where they shop. “The IRI OmniConsumer Receipt Panel offers an unparalleled view of consumer purchase behavior, allowing clients to gain key insights into how consumers are shopping across channels,” said Jeremy
CHICAGO — IRI has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized specifically for marketing mix models, the reports will help
CHICAGO — Information Resources, Inc. (IRI) and The NPD Group (NPD) announced on Thursday the signing of a definitive agreement through which IRI and NPD will merge. The combination will create a leading global technology, analytics and data provider that offers clients a view of total retail purchasing and consumption trends powered by advanced, predictive
CHICAGO – Consumers plan to host or attend larger gatherings this spring holiday season, especially households with children, but know they will spend more due to inflation and will be looking for deals, according to new Spring Holidays 2022 research from Information Resources, Inc. (IRI). For this new research, IRI tracked price activity on a representative
CHICAGO — IRI released findings on Wednesday from its 2021 GEM Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media. The study analyzed the social and financial incentives associated with the depiction of women and girls — across language and race and ethnicity —
NEW YORK — Store brand sales picked up in 2022 right where they left off at the end of last year, growing 4.2% in dollar volume across all U.S. retailing channels in the month of January, compared to the same period in 2021. The increase was about equal to the 4.4% growth of national brands, according
CHICAGO — IRI and Boston Consulting Group (BCG), a leading global consulting firm, released their 10th annual CPG Growth Leaders study on Wednesday. Findings revealed that the total U.S. CPG industry grew roughly 3% in 2021, versus an expected sharper slowdown from 2020 — a year in which pandemic-driven shifts in consumer behavior drove over
CHICAGO — IRI announced that Forrester Research has named the company a “Leader” in its “The Forrester Wave: Marketing Measurement and Optimization Solutions, Q1 2022” report. IRI Fusion, the company’s unified marketing measurement and optimization solution, was the key product evaluated and received the highest scores possible in 13 criteria, including Proprietary Data, Marketing Dashboards
CHICAGO — IRI announced Tuesday that Misty Muscatel Davis has been named global chief marketing officer. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth. Davis joins IRI after a 16-plus year career at Google, where she held
NEW YORK — What attracts consumers to store brands? PLMA’s Lunch & Learn live online program on January 20 will focus on a new IRI study about the growing consumer demand for private label. Historically, U.S. consumers turn to store brand products in even greater numbers during challenging economic times. It’s happening again. On the
CHICAGO — Mass market sales of store-brand merchandise increased during the pandemic, but the market share gains that characterized the preceding years have softened, according to a new report from IRI. “The shift to at-home consumption, trading up to premium offerings, stimulus dollars and on-shelf availability are all factors steering shoppers away from store brands,”
CHICAGO — Amid growing concerns regarding the current safety of large events and the current rise in COVID-19 cases, and the impact of the Omicron variant, IRI announced on Wednesday that it has made the challenging decision to postpone the 2022 IRI Growth Summit to 2023. “This is difficult news to deliver, given our excitement
NEW YORK — The Private Label Manufacturers Association, the trade association representing the $200 billion U.S. store brand industry, announced Thursday that in collaboration with IRI, PLMA members now have access to near real-time customized market data. Utilizing IRI’s dynamic, user-friendly Unify data visualization platform, PLMA members and retailers can access store brand category, aisle
