PP_1170x120_10-25-21

IRI

Technology sales expected to see modest declines

Technology sales expected to see modest declines

PORT WASHINGTON, N.Y. — The NPD Group, which recently merged with Information Resources, Inc. (IRI), to create a leading global technology, analytics and data provider, today announced the latest findings from its Future of Technology forecast. NPD expects 2022 and 2023 will see 6% and 3% year over year revenue declines, respectively, but remain above

IRI launches next generation receipt panel

IRI launches next generation receipt panel

CHICAGO — IRI announced that it has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households where they shop. “The IRI OmniConsumer Receipt Panel offers an unparalleled view of consumer purchase behavior, allowing clients to gain key insights into how consumers are shopping across channels,” said Jeremy

IRI partners with TikTok to provide granular media measurement solutions

IRI partners with TikTok to provide granular media measurement solutions

CHICAGO — IRI has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized specifically for marketing mix models, the reports will help

IRI releases findings from its 2021 GEM Lift Study with SeeHer

IRI releases findings from its 2021 GEM Lift Study with SeeHer

CHICAGO — IRI released findings on Wednesday from its 2021 GEM Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media. The study analyzed the social and financial incentives associated with the depiction of women and girls — across language and race and ethnicity —

IRI and Boston Consulting Group announce 2021 U.S. CPG Growth Leaders

IRI and Boston Consulting Group announce 2021 U.S. CPG Growth Leaders

CHICAGO — IRI and Boston Consulting Group (BCG), a leading global consulting firm, released their 10th annual CPG Growth Leaders study on Wednesday. Findings revealed that the total U.S. CPG industry grew roughly 3% in 2021, versus an expected sharper slowdown from 2020 — a year in which pandemic-driven shifts in consumer behavior drove over

IRI named a leader in marketing measurement and optimization solutions by Forrester Research

IRI named a leader in marketing measurement and optimization solutions by Forrester Research

CHICAGO —  IRI  announced that Forrester Research has named the company a “Leader” in its “The Forrester Wave: Marketing Measurement and Optimization Solutions, Q1 2022” report. IRI Fusion, the company’s unified marketing measurement and optimization solution, was the key product evaluated and received the highest scores possible in 13 criteria, including Proprietary Data, Marketing Dashboards

Misty Muscatel Davis joins IRI as global chief marketing officer

Misty Muscatel Davis joins IRI as global chief marketing officer

CHICAGO — IRI announced Tuesday that Misty Muscatel Davis has been named global chief marketing officer. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth. Davis joins IRI after a 16-plus year career at Google, where she held

IRI report: Pandemic hurts momentum of store brands

IRI report: Pandemic hurts momentum of store brands

CHICAGO — Mass market sales of store-brand merchandise increased during the pandemic, but the market share gains that characterized the preceding years have softened, according to a new report from IRI. “The shift to at-home consumption, trading up to premium offerings, stimulus dollars and on-shelf availability are all factors steering shoppers away from store brands,”

PLMA partners with IRI to provide members with exclusive store brand market data

PLMA partners with IRI to provide members with exclusive store brand market data

NEW YORK — The Private Label Manufacturers Association, the trade association representing the $200 billion U.S. store brand industry, announced Thursday that in collaboration with IRI, PLMA members now have access to near real-time customized market data. Utilizing IRI’s dynamic, user-friendly Unify data visualization platform, PLMA members and retailers can access store brand category, aisle

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