POY_1170x120_8-12-19

Todd Maute

Getting close to the consumer — emotionally

Getting close to the consumer — emotionally

By gobbling prime real estate and mastering the science of site selection, the top national drug store chains have absolutely succeeded in getting as close to the customer as possible. But in an era when almost anything you want is available at the touch of a button — not just on your computer at home

With elevated offerings, drug chains can own beauty

With elevated offerings, drug chains can own beauty

National drug chains are working hard to drive more sales in the beauty care category. The merged Walgreens Boots Alliance Inc., for starters, is revamping its stores with a swankier cosmetics offering centered on the Boots No7 skin care line, which already drives traffic across Europe. For its part, Rite Aid Corp. is rolling out