WOONSOCKET, R.I. — CVS/pharmacy is relaunching the color cosmetics segment of the Nuance Salma Hayek brand with newly formulated and repackaged products that will begin appearing in stores in March. The exclusive beauty care collection, cocreated in 2011 by the company and actress Salma Hayek, quickly became the best-selling proprietary brand in CVS’ history. The
WOONSOCKET, R.I. — CVS/pharmacy is relaunching the color cosmetics segment of the Nuance Salma Hayek brand with newly formulated and repackaged products. Plans call for the new Nuance Salma Hayek cosmetics to begin appearing in stores in March. The drug chain said the cosmetics makeover involves replacing the segment with 37 new SKUs, at prices
National drug chains are working hard to drive more sales in the beauty care category. The merged Walgreens Boots Alliance Inc., for starters, is revamping its stores with a swankier cosmetics offering centered on the Boots No7 skin care line, which already drives traffic across Europe. For its part, Rite Aid Corp. is rolling out
